On GIFthorses & Mouths: How GIFs Are Changing Critical Analysis

Though gifs have been around since 1987, the format has achieved a new prominence in the past few years, and has now become an increasingly integral part of online discourse . Given their early history, this is arguably a surprising development. Back in the 1990s, gifs tended to be brightly coloured, often garish pixel animations, and before the end of the decade, their usage had became synonymous with bad web design. Their overuse was partly responsible for the development of the phrase banner blindness, and in 1999, there was even an early Penny Arcade strip, Macromedia FlashDance, satirising the problem:

As more sophisticated image formats were developed, gifs fell out of favour, and though they remained in usage as a source of internet humour throughout the early noughties, it wasn’t until photo-based social media platforms like tumblr began to take off post-2010 that the format started to achieve its current prominence. The widespread availability of simple gif creation tools has also contributed to their ubiquity, as has the fact that, ten years on from the arrival of YouTube, it’s now extremely easy to find high-quality video of just about anything online. Like a literal equivalent to the proverbial Rule 34, if a video exists, it can – and probably will – be giffed, and given the fact that the United States House of Representatives Judiciary Committee just issued a press release consisting almost entirely of gifs, it seems fair to say that both the medium and practice has gained a traction beyond the subcultural.

But despite the now-common presence of gifs in online news articles and their widespread use as reaction images, very little seems to be being said about the profound, almost radical impact they’re having on our critical analysis of visual media. Gifs are looped videos: perpetually in motion. They show discreet, specific moments of narrative, and while the format is silent, the fact that they can be captioned or subtitled enables the preservation of dialogue. Which means, in essence, that for the first time in the history of visual media studies, we can directly compare multiple sections of multiple videos on the one screen, at the same time, in a loop, without having to wrangle multiple muted video players, assuming that was ever a viable option. Because gifs can be embedded in a piece of text, we can illustrate a digital essay on a given film or TV show by literally showing the reader the scene, or scenes, we’re describing, without requiring that they click away from the page. And because gifs are looped, we never have to stop and rewind: we can immerse ourselves in the subtleties of a given moment – the repeated sweep of a well-executed panning shot, the subtleties of an actor’s microexpressions – without additional technical distractions.

And this is significant: not just because it enables a deeper, more thorough analysis of visual media, but because it makes that analysis both overt and accessible in a way it wasn’t before. A well-constructed gifset is a thing of tremendous beauty, and the more of them I see, the more I’m convinced that we’re in the midst of an academic paradigm shift. It’s not just that gifsets let us contrast the dialogue, cinematography, composition and acting of various visual narratives side-by-side in unprecedented ways, or even the fact that anyone, potentially, can make one; it’s the that this tremendously useful ability is online-only at a time when the vast majority of academic writing, even when digitally accessible, is stuck in static, access-restricted, locked-in formats, despite the fact that most everyone else is using free blogging platforms. Technically, gifs can be inserted into PDFs, but it’s uncommon to try, difficult to achieve, and without the use of particular plugins, the end result won’t work – and as PDFs are seemingly the most common form of academic document, that presents something of an obstacle to their adoption.

Academic publishing, as an institution, is one of the most nakedly dinosauric and profit-driven industries around. Much content is peer-reviewed for free, saving publishers the expense of paying for professional editors. For books, cover designs are frequently minimalist, again saving on production costs, and in the case of journals – and despite the often exorbitant cost of subscribing to their output – contributors are unpaid. While there can be significant differences in practice from discipline to discipline and some notable exceptions regardless, generally speaking, academic publishing takes advantage of its captive audience of students and professors in order to charge sky-high prices for textbooks and journals alike, despite the comparatively low overheads involved in their creation. As such, the innovation of something that’s desperately relevant to academic critical analysis, but which is currently proliferating for free in non-academic formats, not only due to its widespread accessibility and pop cultural origins, but because academic journals haven’t yet moved to include it, is worth investigating further.

Because gifs, I would contend, are relevant to more disciplines than just film studies, which is the obvious one to mention. Arguably their greatest point of utility is their ability to magnify microexpressions: those fleeting, tiny, there-and-gone tics that often betray our deepest reactions to things, and which, for all the volumes they speak in person, can be so easily lost in other formats. While this newfound ability to study the nuanced microexpressions of actors has undeniably added to both our appreciation and interpretation of their performances, it also has significant utility when turned elsewhere. Gifs of politicians, journalists and other prominent figures abound, and are slowly but steadily changing the nature of public discourse. Not only is there something powerful in being able to capture, recycle and disseminate (for instance) Tony Abbott’s lecherous wink during a radio interview with a pension-aged sex-line worker, but distributing gifsets of political interviews or parliamentary sessions has become commonplace even beyond their countries of origin, with the captions sometimes appearing in translation. Though full episodes of The Daily Show aren’t legally available outside the USA, for instance, gifsets of its various sketches and interviews are frequently shown elsewhere, their creation and dissemination falling within the guidelines of fair use, and the same is equally true of other programmes.

That being so, it’s hardly surprising that gifsets have inspired an enormous amount of analysis, meta and commentary online, the vast majority of which exists outside of traditional academic channels. Which isn’t to say that such content lacks either academic merit or rigour, however informal the use of language; rather, it means that academic conversations are no longer happening within purely academic spaces. In fact, given the undeniable presence of both amateur and professional academics on sites like tumblr, whose digital format both enables back-and-forth discourse and the ability to site sources through links, there’s an argument to be made that the internet had lead to the creation of a new type of academic space, one as yet unmediated by academic institutions. The proliferation of gifs is just a small part of this, but as a highly visible facet of the phenomenon, it makes for an interesting point of entry into some of these larger developments.

However academia develops in the coming decades, it would be foolish to underestimate the relevance of the internet and visual media – and of the ability of pop cultural innovations to have academic applications.

 

 

Women, SF & Feminism

The year is 1991; the setting, my kindergarten classroom. I am not quite five years old, and if this isn’t my very first day of school (memory being understandably hazy about such things) it’s certainly sometime in my first two weeks. Our young class has spent the morning seated on the floor, and now our teacher, Mrs Pallier, tells us all to stand up and find a desk. There is no seating plan; the ‘desks’ are actually conglomerates made of four or so smaller tables, big enough to seat about eight students each. Despite our newness, groups of friends have already started to form – one such being the cadre of boys who, by Year 6, will have become the male half of the popular crew. They pick a desk and sit down together. I don’t have a group yet; the boys, though, are interesting, and there’s a spare seat at their table. I go to take it, but no sooner have I sat down than they all leap up again, yelling about the undesirability of girls, and run to colonise the next desk down. This leaves me with a choice: either I can stay where I am, feeling hurt but pretending I really did want this particular chair, or I can follow them and see what happens. Desks are starting to fill up, after all – they have to sit somewhere. More importantly, though, I’ve discovered a secret power: I can make the boys run, and even though I really did want to join them, thinking of it as a game – one where I’m in charge, the chaser – is easier, less hurtful, than staying still and accepting their rebuff. And so I get back up, and follow them again.

What happened next is hazy. I couldn’t say whether I won or not, if I claimed a seat at their table or ended up somewhere else. But I remember the choice, and the thoughts preceding it, with clarity.

I mention this because there’s been some recent discussion about the perception of women SF writers within the industry generally and their relationship with feminism in particular, and when it comes to the assertion that such authors are given less credence, less prominence and less publicity than their male counterparts – when I am presented with the image of women writers chasing after acceptance in a male-dominated area – the first thing that always springs to mind, or rather the first memory, is the image of a table of five-year-old boys in shrieking fear of Girl Germs. It’s not just this debate, either: earlier this year, there were questions asked about the feminisation of epic fantasy, and more recently VS Naipaul has asserted that women writers are “unequal” to him. Unclenching one’s teeth sufficiently to talk about this latter case, there’s something interesting to unpick in Naipaul’s claim that:

“I read a piece of writing and within a paragraph or two I know whether it is by a woman or not.” 

It’s an argument I’ve encountered elsewhere: that women just write differently to men, that everything from their subject matter to their sentence structure and word choice sets them apart. It’s a breathtakingly flawed assertion, and yet so fiendishly simple that, like most such lies, it is easily believed, repeated and socially countenanced. Ignoring the fact that this is an unquantifiable, personal claim hinging entirely on anecdotal evidence, how often do we read anything without seeing a name attached? Almost never, would be my guess – unless, of course, you’re someone in charge of vetting anonymous submissions to an academic publication, which is by no means irrelevant to the topic at hand. Surely, if Naipaul is correct, the flaws which distinguish women’s writing and ideas from those of men will be present in any type of writing, and not just works of fiction? If so, wouldn’t the publication records of academic journals with a policy of anonymous submissions – or better yet, journals which had recently switched from named submissions to anonymous submissions – be the perfect venue to test the theory? What about studies assessing the difference a male or female name makes to the reception of a single piece of writing?

As it happens, such data and studies do exist – bur rather than confirming Naipaul’s assertion, what they show is that switching to anonymous submissions increases the number of female-authored articles accepted for publication in academic circles. Take a moment to appreciate the significance of that finding. By removing a writer’s name – and, by extension, their gender – from the equation, more women are being published. This is all that changes. For obvious reasons, blind submissions will not translate as a solution to the bias in literary circles and awards: books are published with names on the cover, and even in the case of novels we’ve not yet read, there’s still a strong chance that we’ll know who the author is. But when, for instance, Gwyneth Jones expresses a wish to have used a male pseudonym for her earlier feminist works in order to have bettered their success, rather than criticise this as a betrayal of the sisterhood, we could perhaps extrapolate that the same biases which afflict academia are just as omnipresent in the fiction/SFF world, and that wanting to avoid their ill-effects is entirely understandable.

In the same Women’s Hour segment where she expressed that opinion, Jones went on to say:

“If you’re a feminist, it’s much better to be a man, with the science fiction public.”

It’s an inflammatory suggestion, but one which seems all too sadly in keeping with the bias against women. Reading through the reactions of Jones, Timmi Duchamp and Cheryl Morgan to the Women’s Hour interview, much of what’s being discussed is the idea that the US and the UK have different notions of feminism; or that writers from these countries do; or that these particular writers do; or some combination thereof. As a recently expatriated Australian, I don’t know enough about the differences in feminist practice on either side of the pond to contribute to that debate. What I take away from this particular conversation, however, is the fear that simply being a woman SF writer, regardless of the actual content of one’s books, is enough to see those works branded as feminist by readers who have no interest in feminism – a misapprehension which ineluctably forces the writer to argue that their gender ought not stand in the way of their writing. Thus, the author is forced to speak out as a feminist – thereby reinforcing the perception of their works as feminist writings – only because this was already assumed to be a foregone conclusion. And so we go round, and round again, until it’s easier just to pretend to be male feminist, the way George Sand once did, than to confess to being a female one.

What a squeamish irony that is: that even feminism is more palatable when espoused by male advocates! Presumably, this is because women, as the movement’s primary beneficiaries, are seen to have more of a personal agenda in putting it forwards; whereas men, who are casually assumed to gain nothing from its success, and are vindictively assumed to lose everything, are seen to be more objective. If male feminists become passionate in their writing, then it is a rational passion, commendable for its intelligence; but if women feminists do likewise, then they’re guilty of pushing a personal, politically correct agenda, or of being angry, hysterical writers. Obviously that’s a provocative statement. Obviously we want and need male feminists: I am by no means suggesting that the feminism of men is less important, less relevant or less meaningful than the feminism of women. But I can and will criticise those members of the public, be they feminist or unfeminist, male or female, who find feminism to be more palatable when it comes from men; because if you think men are intrinsically more lucid on the subject than women, or think women can’t be trusted to speak dispassionately about it, then you’ve probably missed the point.

Back in 1991, I chased the boys rather than be ignored by them, and some time over the next seven years of primary school, they stopped running and became my friends. Regardless of genre, authors in the fiction world – like children in a playground – have no recourse to anonymity, no ready means of stripping names and faces away, to let our words stand on their own bare merits. Instead, we must take the harder road: to actively consider the principles of equality, to hold ourselves accountable for our own biases, and to continually question whether or not we’ve truly overcome them.